Cloud Logging Success Story: AdRoll
Founded in 2007, AdRoll is the largest retargeting platform with over 5,000 active advertisers. Our mission is to make powerful performance display advertising techniques simple for business of all sizes.
Logs, Logs, and More Logs
Logging has been around longer than some of us, and it has always posed challenges to organizations because dealing with logs in-house is messy, expensive and time consuming. While using logs can be a very proactive process, often due to the time investment needed to collect and aggregate them, organizations tend to be reactive and only look at their logs when things go wrong. Log data is a gold mine of information, which if organized well, can help you in analyzing and improving customer experience, troubleshooting, monitoring and debugging. In order to take advantage of all these features logs need to be centralized and searchable.
Loggly centralizes logs and makes them searchable via a simple web-based user interface or API. Once all the logs are in one place, it’s easy to search and analyze them. Organizations now have easy access to all the log data and can easily use it for troubleshooting, doing root cause analysis and diving into customer data and creating a better customer experience. Loggly is also completely scalable and doesn’t require upfront costs or commitments to install and zero management to maintain.
AdRoll focuses on a unique approach to online advertising called retargeting. By delivering ads to users who have "window shopped" at your web site, they're able to help convert users that may have been lost otherwise. AdRoll currently has over 5,000 active customers and 96% of them renew every month. That means that they're delivering on their promise to increase conversions and boost revenue. Their sophisticated retargeting approach for such a rapidly growing customer base generates gigabytes of log files a day. When there are operational issues, they need to respond quickly to ensure smooth operations for their customers. Just as with many other tech companies, they'd rather not reinvent the wheel to manage and store so much data.
Prior to using Loggly, AdRoll managed their logs in-house because they thought it would be cost effective and simple to do, but they quickly realized that they needed a solution that would scale with their growing needs. Being a Cloud service, they naturally considered the possibility of using a hosted solution for their logs. Having access and being able to search their logs is critical to their business and customer satisfaction, whether it’s debugging, troubleshooting or analyzing user behavior. Many companies start with trying to manage everything in house, but as they grow they look to other services that can scale with their needs and allow them to focus on their core expertise. It was important to find a service that was scalable and didn’t require a huge upfront investment, they also wanted something hosted that they didn’t have to download and manage themselves. With Loggly, they didn't have to commit to the overhead of expensive servers, maintenance costs, co-location fees, or even the resources to manage and predict usage.
Loggly to the Rescue
Loggly aggregated all of AdRoll’s logs and eliminated the headache of collating data from many servers. Their troubleshooting was taking hours because they were forced to scour many servers for unique error identifiers. With Loggly, since all data is collated in one place, AdRoll was able to run one simple search command to find all instances of the unique error identifier that they were interested in. They can run searches by time frames, task ID or customer ID giving them flexibility and access over their data.
Loggly gives AdRoll the ability to do contextual search. Something that could have taken hours in the past, is now possible with just a couple of clicks. AdRoll was tired of jumping onto multiple systems to find out what was happening system-wide for a specific time. With the context search, they could diagnose the root cause of a problem by pulling logs from all systems to find any errors or erratic behavior at the time.
In conclusion, AdRoll has found a low-cost, yet powerful log management solution in Loggly. Their log data is centralized and easily accessible for search and analytics. They have a scalable solution that is going to support their growth and never require upfront costs or maintenance.
- Log data is decentralized and unstructured
- Hard to aggregate log data for search analysis
- Time consuming and expensive to maintain logs in-house
- Not scalable to maintain logs in-house with huge amounts of data
- Centralized log data and accessible via web user interface
- Scalable to your needs
- No upfront costs, hosted solution
- Data is easily accesible for search and analysis
- Have data in one place for search and analysis
- Cost effective solution that brings value to the organization
- Reduction in errors and issues for customers
- Faster response time due to easier root cause analysis
- Detection of errors with alerting decreases customer issues and increases satisfaction